Current:Home > ContactPatriotic brand Old Southern Brass said products were US-made. The FTC called its bluff. -Streamline Finance
Patriotic brand Old Southern Brass said products were US-made. The FTC called its bluff.
View
Date:2025-04-13 01:43:53
A Florida-based company will pay a fine to the Federal Trade Commission after it made false patriotic claims about its products, proceeds and ownership.
The company EXOTOUSA operating as Old Southern Brass claimed on its website that all products were "100% American made", the company was veteran-operated, it donated 10% of its proceeds to charity, and some of its products use former-military supplies, according to a Wednesday release by the FTC.
“This company and its owner’s brazen deception cheated consumers who wanted to support U.S. manufacturing, veteran-operated businesses, and veteran charities,” said Samuel Levine, director of the FTC’s Bureau of Consumer Protection. “We will continue to hold accountable those who profit from false Made in USA and military association claims.”
The FTC complaint against the company alleges that many products sold on the website were made partially or wholly in China. Further, the owner of the company is not a veteran, it donated less than 0.5% of its sales to charity in 2022, and the products did not use bullets formerly fired by the U.S. military, the complaint states.
These findings lead to two counts of false and misleading advertising, according to the complaint, which "constitute unfair or deceptive acts or practices in or affecting commerce," violating the Federal Trade Commission Act.
The proposed consent order, which will carry the force of law once it becomes final, found Old Southern Brass liable for more than $4.5 million. However, the company is unable to pay that, and instead must pay the FTC fine of $150,000, according to the FTC. The company is also prohibited from making any false claims about its products moving forward.
The company and its owner have agreed to the order, the release states. Old Southern Brass did not respond to USA TODAY's request for comment.
Patriotic apparel:Jonathan Isaac launches UNITUS conservative apparel after protesting BLM in NBA
‘Merica gifts for the 'Merica man in your life': False patriotic claims
Evidence outlined in the complaint showed Old Southern Brass claimed patriotic associations in marketing and product descriptions.
One blog post titled "A Quick Guide to Patriotic Christmas Gifts for Men and Women," claimed that "all of our products are made right here in the United States of America," at the time of the complaint.
The company also sold a whiskey glass engraved with the U.S. Constitution, saying that each glass was made by hand at a workshop in Florida, the complaint stated.
Rather, the FTC found the products were imported from China on many occasions.
Old Southern Brass also sells various items shaped out of bullets or embedded with bullets.
Social media posts and product descriptions show the company claimed the bullets were once used by the U.S. Military, which the FTC deemed untrue.
Old Southern Brass has since removed the claim from its website.
veryGood! (43)
Related
- 'No Good Deed': Who's the killer in the Netflix comedy? And will there be a Season 2?
- Utah man posing as doctor selling fake COVID-19 cure arrested after three-year manhunt
- Nearly a week after Maui wildfire, islanders survey the aftermath and look ahead to long recovery
- Death toll rises to 10 in powerful explosion near capital of Dominican Republic; 11 others missing
- 'Most Whopper
- States that protect transgender health care now try to absorb demand
- Maui police chief pleads for patience, recalls pain of victim IDs after deadly Vegas mass shooting
- Mother of 6-year-old who shot Newport News teacher pleads guilty to Virginia charge
- Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
- Death toll rises to 10 in powerful explosion near capital of Dominican Republic; 11 others missing
Ranking
- 'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
- North Korea says US soldier bolted into North after being disillusioned at American society
- Alex Collins, former Seahawks and Ravens running back, dies at age 28
- 'Another day in the (Smokies)': Bear dashes across Tennessee high school football field
- Sam Taylor
- WeWork sounds the alarm, prompting speculation around the company’s future
- Breaking up big business is hard to do
- Some athletes with a fear of flying are leaning on greater resources than their predecessors
Recommendation
Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?
Ex-San Jose State athletic trainer pleads guilty to sexually assaulting female athletes
West Virginia Public Broadcasting chief steps down in latest shakeup at news outlet
Young environmentalists won a landmark climate change ruling in Montana. Will it change anything?
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
Abducted U.N. workers free after 18 months in Yemen
Rumer Willis Shares Nude Photo to Celebrate Jiggly Postpartum Body 3 Months After Giving Birth
Kate Spade 24-Hour Flash Deal: Get This $240 Crossbody Bag for Just $72